Facebook SEO Tips 2017
Optimizing a
web page can become very expensive. Optimizing your Fan Page should not be.
Here are 9 steps to ensure that the Fan Page of your business has a good
optimization and thus get better organic results.
1) Choose the correct name
The name of
your Fan Page is probably one of the most important parts to take into account
when optimizing your page because once you choose a name, is permanent!
Remember
that the first word of the title of your Fan Page is the most significant in
the eyes of search engines like Google ... and Facebook! That is why you must
choose a word that has to do with your business, industry or products
Do not choose a very generic word.
Look for
keywords that really represent your business or even the personality of your
company. If you choose sports as a keyword, but your business is selling
footballs, probably only use football will not generate results.
Nor
overcrowd your name with keywords . If it is too spammy , people will not want
to enter. Look for words and names that are friendly ... and most importantly
simple and easy to remember.
2) Customize the URL of your Fan Page
After 25
Likes on your Fan Page, Facebook gives you the ability to create a unique URL
or customized. That is, you can change all the numbers that automatically
assign you by a specific name that has to do with your company.
If it is
already an established business, I advise you never to use the generic URL
provided by Facebook when opening your Fan Page.
If you are
starting and still not sure of the name of your company, I advise you to wait a
little. You can only change the URL once. So you want to make sure you choose a
name that does have to do with the type of business.
By
customizing the URL of your Fan Page on Facebook, you will help people find you
easier and faster by searching on Facebook and external search engines. This
will help you also generate more organic traffic and tie the content with your
page.
3) Pay MUCH attention to "About Us"
The reality
is that your fans or potential customers want to know the details of your
business: where you are located, what services you offer, what hours of
attention they have, links to your web pages, etc.
Many times
we forget this part of our Fan Page. Take the section About Us to tell a little
more about your products and services. Also give them a reason why they should
buy you.
Tips on completing the section:
1. Make sure
you have selected the correct category in the type of business when opening
your Fan Page.
2. Do not
exceed 155 characters. This will help you in that the entire description
appears correctly in the search engines.
3. It
includes links to your home page, but also includes links to pages directly to
your products or services.
Do not make
a copy / paste in the short and long description about your business. Take time
to write something that catches your eye and draws potential customers by
visiting your page to eventually buy you.
4) Optimize your Fan Page with keywords
Optimizing
keywords is key, even in social networks. Make sure the keyword you select uses
it in the URL, the name of your page, the section "About Us" and your
posts.
The name of
your page is the Title Tag in search engines. Imagine that the name of your
page is the title of a website, the Meta Description is the name of your page
section more about your business and Headers are the titles and content you
post.
The first
word is more important than any other word
5) Include the phone number and address on your Fan Page
This is
something so simple but many times we forget. It is extremely important that
you include the phone number and address of your business on the Fan Page. More
now that search engines are prioritizing or preferring local searches more than
others.
Includes
full address: street, state, zip code, city and country. Also do not forget to
include the country code in your phone number. For example, for PAKISTAN it is
+92 before the number.
Including
this information can help your Fan Page be better indexed by search engines
like Google and appear faster in local searches.
6) Optimize your Facebook updates
The first 18
characters of your publications function as the meta title or description of
the SERP's (search engine results). Take advantage of this and when uploading a
publication, do not leave the text blank.
Including
links from your web page or some specific product is also advisable and a good
practice. In the end, you should always be able to generate content for a
specific purpose of your business.
Whenever you
upload photos, post events or videos, make sure you take the time and always
add text and keywords that are in tune with your content.
7) Backlinks to your fan page on existing channels
The more
inbound links you have to your page, you will have greater authority along the
lines that use search engines like Google to rank websites.
This
principle also applies to your Fan Page.
Be sure to
include all connections to your Fan Page on Facebook. In other words, make sure
that all your social networks and website are connected in some way.
This will
help improve the interaction of your pages and be more likely to be the first
in local searches.
8) Create static boxes or tabs with long content and static pages
Having long
text inside Facebook is complicated since the information you can usually place
is limited by the number of characters you can type.
So, I
recommend creating tabs or boxes additional and customized where you can place
additional and static information about your products and services. Here you
can include not only text, but images or links that are optimized for your
products or services with keywords. This can help increase the authority of
your page by the density of content you have.
Another tool
that is not common use, is to try to include "Notes" text that are
well optimized within your Fan Page. We do not use notes on our Fan Page, but
it can be something that works for you if you do not have a web page yet.
9) Have a complete profile
Finally,
just make sure you have a complete profile.
You should
have a photo on your profile, a picture on the cover of your Fan Page, and all
the boxes in the sections on your entire company. This will help you build
credibility more than anything else with your readers and audience.
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